Google Analytics 4

Google Analytics 4 Integration

Connect Querri to your Google Analytics 4 (GA4) properties to analyze website traffic, user behavior, engagement, and conversion data.

Overview

The Google Analytics connector provides access to:

• Analytics Report — Daily sessions, users, pageviews, and conversions by channel, country, and device
• Traffic Sources — Traffic by source, medium, and channel group
• Pages Report — Page-level performance with views, engagement, and conversions
• Landing Pages — Entry page performance
• Demographics — Country, city, and language breakdown
• Devices Report — Device, OS, and browser breakdown
• Events Report — User interactions and conversion events
• User Acquisition — First-touch attribution for new users
• Engagement — Session quality, duration, and engagement rate
• E-commerce — Revenue, transactions, and item sales
• Conversions — Conversion events by source and medium
• Real-time Data — Current active users and real-time activity
• Dimensions & Metrics — Full list of available dimensions and metrics for your property

All standard reports include daily granularity for trend analysis.

Setup

Prerequisites

• A Google Analytics 4 property (not Universal Analytics)
• Google account with at least Viewer access to the GA4 property
• Permission to authorize third-party access

Connecting to Google Analytics

1. Navigate to Connectors

   • Go to Settings → Connectors
   • Click “Add Connector”

2. Select Google Analytics

   • Choose “Google Analytics” from the connector list

3. Authenticate with Google

   • Click “Connect to Google Analytics”
   • Sign in to your Google account
   • Review and accept the requested permissions (read-only analytics access)

4. Select Your Property

   • After authentication, you’ll see a dropdown of GA4 properties your account can access
   • Select the property you want to connect
   • If you have only one property, it will be selected automatically

5. Choose Date Range

   • Select how much historical data to pull: 30, 90, or 365 days
   • Default is 365 days

Finding Your Property ID

The connector uses the numeric property ID, not the Measurement ID.

• Property ID: A numeric value like 123456789 — found in Google Analytics under Admin → Property Settings → Property ID
• Measurement ID: Starts with G- (e.g., G-ABC123DEF) — this is for the tracking tag, not for the Data API

If you’re connecting through the Querri UI, the property picker handles this automatically. You don’t need to enter the property ID manually.

Using Google Analytics Data

In Projects

Once connected, your GA4 data appears in the Library. You can use it in projects like any other data source:

1. Create a new project or open an existing one
2. Ask Querri to analyze your Google Analytics data
3. Querri will pull the relevant report type based on your question

Available Report Types

Report	Best For	Key Metrics
Analytics Report	Overall site performance	Sessions, users, pageviews, bounce rate
Traffic Sources	Understanding where visitors come from	Sessions by source/medium/channel
Pages	Content performance	Pageviews, engagement per page
Landing Pages	Entry point optimization	Sessions, bounce rate by landing page
Demographics	Audience understanding	Users by country, city, language
Devices	Technical audience profile	Users by device, OS, browser
Events	User interaction tracking	Event counts, conversions
User Acquisition	Marketing attribution	New users by first-touch source
Engagement	Session quality	Engagement rate, session duration
E-commerce	Revenue analysis	Purchases, revenue, items sold
Conversions	Goal tracking	Conversions by event, source, medium

Real-time Data

The Real-time report shows current active users, active pages, and live conversions. This is a snapshot — each sync captures the current state rather than accumulating over time.

Metadata

The Dimensions & Metrics report lists all available dimensions and metrics for your GA4 property. This is useful for understanding what data is available before running reports.

Sync Behavior

• Full sync only — Each sync pulls the complete date range. GA4 reports are aggregated data, not row-level records, so incremental sync is not applicable.
• Default date range: 365 days (configurable to 30 or 90 days)
• Rate limiting: The connector respects GA4 API quotas (200,000 tokens per property per day) with automatic backoff on rate limits.

Troubleshooting

No properties found

• Verify your Google account has at least Viewer access to a GA4 property
• Check that the property is a GA4 property, not a Universal Analytics property
• Try disconnecting and reconnecting to refresh permissions

Permission errors

• The connector requires the analytics.readonly OAuth scope
• If you see authentication errors, try reconnecting via Settings → Connectors → Configure

Empty reports

• Some report types (e.g., E-commerce) require specific GA4 event tracking to be configured on your website
• Check that the selected date range covers a period with actual traffic
• Real-time reports may be empty if no users are currently on your site

Rate limit errors

The connector automatically retries when hitting GA4 API rate limits. If syncs consistently fail due to rate limits, try:

• Reducing the date range
• Syncing fewer report types simultaneously
• Waiting and retrying later (daily quota resets at midnight Pacific Time)